Brand New Agent See's 884% ROI In First Year with "Leads On Demand"

Highlights: ​​​​

ROI +884% | Database +3,066%

Paolo Castellano

Sales Representative

Introduction

Paolo Castellano came to Search Realty as a brand new Sales Representative in 2013. In his first year he earned $120,118 in GCI and increased volume by 128% in year 2.

First Brokerage:

Challenges

Generate new business & build a database from scratch

Closing internet leads with no previous training/experience

Compare ROI on internet leads vs. alternative advertising

Solutions

Leads On Demand

Product: Gold Leads Annual Plan

Purpose: Generate business/database

Benefits:

  • Get any number of leads in any city
  • Gold leads is LOD’s mid product
  • Measurable and predictable results, backed by Google
  • Guarantees include:
    • Lead exclusivity
    • 24 hour turn around time
    • 100% real (fake leads returned)
    • Guaranteed to be in the city requested

 Training

Product: LOD University

  • Completed all 2 mandatory courses + 12 comprehensive courses

Purpose: Improve closing techniques

Benefits:

  • Agents are prepared before they make that first contact
  • Agents learn how to convert leads at 5% from A to Z
  • Must pass the Script & Lead Protocol courses to work live leads


Remarket via Facebook + Instagram

Product: Remarket FB + IG Monthly

Purpose: Reinforce brand, Ice breaker prior to contact

Benefits:

  • Extremely cost effective
  • Elicit business from existing leads and website visitors
  • Image and text ads displayed as they browse Facebook & Instagram
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

Remarket via Google Display

Products: Remarket Google Monthly

Purpose: Reinforce brand, Ice breaker prior to contact

Benefits:

  • Extremely cost effective
  • Elicit business from existing leads and website visitors
  • Image and text ads displayed as they browse 90% of the Internet
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

Remarket via YouTube Video

Products: Remarket YouTube Monthly

Purpose: Reinforce brand, Ice breaker prior to contact

Benefits:

  • Strong resonance factor via video based ads
  • Elicit business from existing leads and website visitors
  • Video ad plays prior to each video
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

Leads On Demand

 

  • Purchase Gold leads annual plan
  • Leads On Demand is product 1 of 8 available

Benefits:

  • Gold leads is LOD’s mid-tier Leads On Demand product
  • Measurable and predictable results, backed by Google
  • Guarantees include:
    • Lead exclusivity
    • 100% real (agents can return fake leads)
    • Guaranteed to be in the city requested

Remarket via Google

 

  • Purchase Remarket via 90% of Internet monthly
  • Remarketing is product 3 of 8 available

Benefits:

  • Elicit business from existing leads and website visitors
  • Image and text ads displayed as they browse 90% of the Internet
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

Remarket via Facebook + Instagram

  • Purchase Remarket via Facebook + Instagram monthly
  • Remarketing is product 3 of 8 available

Benefits:

  • Elicit business from existing leads and website visitors
  • Image and text ads displayed as they browse Facebook & Instagram
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

 Remarket via YouTube

 

  • Purchase Remarket via YouTube monthly
  • Remarketing is product 3 of 8 available

Benefits:

  • Elicit business from existing leads and website visitors
  • Video commercial played as they watch YouTube
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

Training via LOD University

 

  • Completed the 2 mandatory courses 
  • Concentrated efforts on the outbound script & objection handling

Benefits:

  • LOD University is a series of online courses developed by industry leaders
  • Learn how to convert leads at 5% from A to Z
  • Must pass the Script & Lead Protocol courses to work live leads

Results

  • ROI with LOD lead gen platform 884%

  • Closing ratio of 2.08% with LOD training

  • Increase brand awareness, each user viewed his ad 30X

  • Built a database of 1900+ leads from 60 (Increase of 3,066%)

“Follow the leads, the process, the training and you will see the results!
I would definitely recommend joining Search Realty if you want to increase your business.”

Paolo Castellano