Customize Your Lead Experience & Remarket Your Brand!

HTML5 Ads, Google Marketing, Facebook/Instagram/YouTube Ads, and more!

Google’s Digital Advertising

Search Realty standards are constantly being challenged to meet the expectations of today’s buyers, sellers and agents. Being the only brokerage in Canada to be a trusted Google Partner allows Search Realty to implement proven-by-Google marketing tactics for our agents.  This allows our agents to yield higher commission, retain clients, build a brand and not to mention generate leads on demand!

Our Google Digital Advertising is broken down into 3 parts:

1. Google Search Network

2. Google Display Network

3. Remarketing Campaigns

The following are key targeting options we implement to help achieve this goal:

  1. Geo-location targeting
  2. Keyword tuning
  3. Sales funnel optimization
  4. Mobile marketing
  5. Video marketing
  6. Cross-platform marketing
  7. Enhanced reporting
  8. A/B Testing
  9. Remarketing
  10. Call tracking
  11. Facebook/Instagram

Google Search Network vs. : Case Study #1

Geo-Targeting & Keyword Tuning : Case Study #2

In this case study, we used a combination of Geo-location targeting and Keyword tuning, which allowed us to zero in on all of the buyers within a 1KM radius. The Keyword Tuning we used during this case study included buyers who were specific about finding a property within the listed building. These listing ads can tailor to your market, property type or location to serve 3 main goals; To generate additional buyer leads, seller leads and to double-end the transaction.

Google Display Network

Ask for more commission in your listing presentation! The digital advertisements below are created using HTML5, which means they move and are interactive. The purpose of these advertisements is to catch the viewer’s attention, which will evidently lead to click-throughs. Once a buyer visits your home sellers listing web page, their computers, laptops and cell phones will be seeing the following ads for the next 90 days. If they didn’t book a showing when they first visited your seller’s web page, they will surely book a showing after they see your sellers listing everywhere they go on the internet. And if they don’t book a showing, surely, you’ve impressed them with your marketing to obtain a new seller lead.


Remarketing Campaigns

Which include Google Display Image & Text ads and Facebook & Instagram ads. Once a week we download your database so all your leads and past clients will see your brand, everywhere they go on the internet. Don’t have their email? No problem, once a potential lead visits one of your 3 websites Search Realty provides you, their computers, laptops and cell phones will be seeing these ads everywhere they go on the internet.

What is Remarketing?

If you’ve ever gone to the Pottery Barn website and immediately after started seeing Pottery Barn banner ads all over the Internet – that is remarketing. Prospective homebuyers who visit your website will see your banner ads all over the Internet.

Why do Remarketing?

Branding. Clients have told us that homebuyers are much more responsive to phone calls after beginning the remarketing program. The remarketing program improves your brand awareness from homebuyers. They’ve heard of you because they’ve seen your ads.

Where do the ads appear?

All over the Internet. It works through the Google display network so that anywhere Google ads appear your ads could also appear. ALSO, we are now adding Facebook to the mix. If you would like your banners to appear in a homebuyers Facebook news feeds, we will add it at no extra cost.

Who makes the ads?

We do! In our sign-up form, you can upload a photo, upload a logo, add some information about you and your ad is ready for the Internet. This will be followed by a marketing consultation to ensure we’re delivering the right message to your client base. There are 6-9 sizes per ad campaign.

What doesn’t Remarketing do?

Remarketing is not very good for lead generation. That is not its goal. One primary reason is many of the people who are seeing the ads are already your leads.

Satisfied Customer “Almost immediately I noticed that more leads called me; called me back after I had left a message; or were more receptive when I first got them on the phone. Within a month of starting the banner ads, I got a call from a buyer who we closed on a $4M CASH purchase in 30 days. Coincidence? I’m not going to take that chance.”

Remarketing V1 – Agent Branding Ads

We download your database once a week to ensure all your new leads will be seeing your branded ads everywhere they go on the internet. And if you don’t have their email, not to worry, once someone visits one of the three websites we provide, they will be followed all over the internet with your branded agent ads!

Example #1

Example #2

Remarketing V2 – Facebook/Instagram Ads

Segment your lists and deliver the right message. For example, you can have your past clients see messages to refer you business while your new seller leads will see why they should list with you.

Sample Facebook Ad.

Facebook Ad – Ad View.

Sample Instagram Ad.

Instagram Ad – Ad View.

Remarketing V3 – YouTube Ads

Nothing is more powerful than video. Deliver your message as a commercial right before your client views a video on YouTube. We have many templates to choose from. You pick the message, we deliver the content!

Sample Marketing Report

Every month you will receive a marketing report that will allow you to monitor the performance and progress of your marketing campaigns. Through this you will be able to view key performance indicators, see where most of your traffic is coming in from via the Geo Heat Map, and note the various impressions & click-through rates of your ads.

Agent Testimonials

“Joining Search Mortgage was the best decision I ever made! The back-end support provided is impeccable and incomparable. Despite the fact that I came in with experience I found having that Broker Support at the back end a God Sent. They have their own dedicated underwriting team that is available to answer any question, they provide regular coaching to all agents, and any change in policies by any lender or governing body, there is training right away on it, all this helps us to be up to date and in the know for our clients. But what is even more commendable is the Marketing and lead that they generate, that's the game changer, especially for new agents, For me, Search is where I am and will always be. I would recommend Search Mortgage to anyone looking for a place to learn and strive in this field.”

05Preeti Rao

“Search is great as the team is very friendly, helpful, and focused towards helping you achieve your goals - no matter what level you’re at!”

05Harpreet Singh

“Whether a new mortgage agent or years in the industry, Search Mortgage offers a great opportunity for me to continue learning and to stay on top of my game; from weekly webinars and training provided, to my free custom website and leads, Search Mortgage offers me what I need to succeed. I have an entire support team to call on at any time and always get a prompt response.”

05Barbara Singh

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