New Agent Increases Volume by 661% after 1 yr. with LOD
Highlights:
Volume +661% | ROI +609%
Ryan Fogarty
Sales Representative
Introduction
Before joining Search Realty, Ryan Fogarty was a new-to-the-industry sales representative for a Canadian brand, Royal Lepage.
After his first year with Royal Lepage, eager to learn, Ryan completed his first year with 1 unit closed and a sales volume of $537,000. It is important to note, that Ryan did not have any sales experience prior to entering the real estate industry. His previous work experience was in the entertainment industry as a bartender.
Challenges
Considering Ryan’s experience, the following challenges (need to finish this paragraph
- Leaving a household brand to a new brand powered by LOD Inc.
- Closing web leads with no previous training/experience.
- Compare ROI on internet leads vs. alternative advertising.
- Generate new business & build a database from scratch.
Solutions
Based on the challenges, the following solutions were implemented.
Leads On Demand
Product: Platinum Leads Annual Plan
Benefits:
- Platinum leads is LOD’s top-tier Leads On Demand product
- Measurable and predictable results, backed by Google
- Guarantees include Lead exclusivity, 100% real (agents can return fake leads), and
guaranteed to be in the city requested.
Social Media Plans
Product: Social Silver Plan Monthly
Benefits:
- Increase brand visibility and awareness
- Position agent as an expert in their market.
- Where others teach, we just do it for agents!
- Social Media plans provide instant visibility for agent real estate listings, special offers, listing updates, referral programs.
Remarket Via Social Media
Product: Remarket via Facebook + Instagram monthly
Benefits:
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse Facebook & Instagram
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via YouTube
Product: Remarket via YouTube monthly
Benefits:
- Elicit business from existing leads and website visitors
- Video commercial played as they watch YouTube
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
The Farmer via Google
Products: Farmer plan monthly
Benefits:
- Agents position themselves as the neighbourhood expert with Farmer 90% of the Internet Campaign
- Ads appear on every mobile/tablet/desktop of targeted farmer area
- Targeted via postal codes/zip code
- Complement or replace traditional real estate farmer strategies e.g. door-knocking or flyer-drops
Leads On Demand
Product: LOD Univeristy
- Completed the 2 mandatory courses
- Concentrated efforts on the outbound script & objection handling
Benefits:
LOD University is a series of online courses developed by industry leaders
Learn how to convert leads at 5% from A to Z
Must pass the Script & Lead Protocol courses to work live leads
Results
Ryan is balling now, with ladies on both his arms. Here are some key results.
- Volume increase of 661% 12 months after the switch.
- Closing ratio of 6.02% with LOD training.
- Brand awareness, each user viewed his ad 200X.
- Built a database of 2000+ leads from 52.
- ROI with LOD 609% (vs. -7.26% with Royal Lepage).
“’It’s a streamlined approach to Real Estate prospecting. You are connecting with buyers and sellers all the time. Once I signed on, I knew where I was staying.
“’It’s a streamlined approach to Real Estate prospecting. You are connecting with buyers and sellers all the time. Once I signed on, I knew where I was staying.
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